Implement Conversion Rate Tracking

Ability to understand Conversion rate performance metrics:

• Overall conversion rate by project - simple metric card on Dashboard screen tracking overall conversion rate for the project based on number of initial requests (per customer not per message/reminder) vs feedback/reviews received to track performance

• Conversion rate by message sequence/step - additional graph or table on Analytics screen showing conversion by message or sequence/reminder step. This would show conversion performance by step and allow for messaging or copy testing to try and increase conversions on particular steps/reminder messages.