Changelog

AI Auto-Tagging

You can now auto-tag your reviews with a simple instruction, for example, you can create a tag named “Difficult” with the instruction: Apply this tag to reviews that mention the product was difficult to use or understand.

That’s all there is to it! Once you save you tag, we will automatically apply it to any review that comes in for your project. No need to manually tag your reviews. And you can apply new or existing tags to reviews already in your project by checking off the box to automatically apply the tag to existing reviews.

Backfilling reviews with tags could take some time. All project admins are notified when the backfills are completed.

Call-to-Action Selector for Review Requests

You can now use either a rating selector OR a button as the call-to-action in review requests and reminder emails. Switching to a button may improve deliverability, since there will be less links and HTML in your emails, but you won’t get the immediate feedback from the customer, since they will still need to select a rating once they are taken to your review page. To try this, go to Settings > Email, and scroll to “Call to Action”.

Mark Reviews as Replied

For reviews that cannot be publicly replied to, you can now set a status on the reply to indicate you have handled the feedback privately. This option is available in the Reply box when editing a review.

Other Improvements

• Added Finnish and Japanese languages, bringing the total number of languages we support to 15!

• System alerts are now localized to the user’s language.

• Added a location field to Slack and Discord alerts, letting you know which location the review was submitted for.

• AI overviews on the Dashboard and Reviews page now change with the location selector, giving you summaries and trends per location, when toggled.

• Updated the Customers page to show more details at a glance.

Happy new year! 🎉 We’re kicking off 2026 strong with a brand new update!

Customer Tags

You can now add tags to customers as well as reviews, making it easier to organize and segment your customer base while also attributing customer acquisition to specific employees.

To tag a customer, first create a new Customer Tag in Settings > Tags. Optionally assign an icon and color to it. Then, assign the tag to the customer by:

1. Viewing a customer profile and clicking Edit Customer.

2. Including a comma-separated list of tag slugs under the tags column in a CSV upload.

3. Including an array of tag slugs when adding or updating a customer via the REST API endpoint.

Customer tags will be visible on the newly designed customer profile header. Customers can also be filtered on tags using the new Tag filter on the Customers page.

Customer Notes

You can now add notes (for internal use only) to your customer profiles. Simply view a customer profile and click Edit Customer. You’ll see a Notes section in the modal. You can also click on the Notes field in the newly designed customer profile header. Like tags, you can add notes 3 ways: manually, via CSV upload using the notes field, or when adding or updating a customer via the REST API endpoint.

You can also filter customers using the new “Has Notes” option on the Customers page, and easily spot customers with notes by the sticky note icon displayed near their name in the list.

What should we build next?

Remember, you can always vote on features or suggest your own, here.

Introducing “Retries” as part of your automation strategy

You can now retry the full review request and reminder sequence after a wait period. Previously, you had one automated chance to request a review, with up to 3 spaced reminders. Now, if that didn’t result in a review, Retries let you continue asking in a way that avoids annoying the customer. Here’s how it works:

1. Select the number of times you want to retry the full request and reminder sequence. Choose between 0 and 2 attempts.

2. Set the number of days to wait (wait period) after the last sequence completes before sending a new one. You can choose between 14 and 90 days.

3. Turning Retries on retroactively applies a 90-day look back, making any customer who received a review request but didn’t leave a review in the past 90 days eligible for another request.

You can find Retries in Settings > Strategy > Retries. We have also broken down the strategy explanation into sections in the automation modal when enabling or disabling Automated Review Requests to make it easier to understand.

Custom instructions for AI-generated reviews and replies

You can now add your own custom instructions for generating reviews and replies with AI in the AI Assistant settings. These instructions are appended to our own internal ruleset prior to making the request to OpenAI.

Addresses on customer profiles

You can now add a customer address manually by editing their profile, via CSV upload, or with the REST API. You can also search your customers using the address fields, as well as by name, email address, phone number, company, and general query.

Download your DNS records

You can now download DNS records for both project and agency domain setups as a CSV file, making it easy to share with a web developer and add the entries to your domain registrar. You can find this option on the bottom of the Domain page in project and agency settings.

Pre-fill form fields with query parameters

You can pre-fill form fields by adding query parameters to your review page URLs. You can do this for first_name, last_name, email, and phone. For example: “?first_name=Scott”. This is useful if you are using an external service to email your review requests to customers, and you have the ability to dynamically alter the links before sending.

List-Unsubscribe header is now optional

You can now remove the List-Unsubscribe header in your review request emails. This header lets customers quickly unsubscribe via a native button in their email client. While it’s important for deliverability, compliance, and easy opt-outs, you now have the option to exclude it. You can find the setting in the Email section of your project settings.

Additional platform improvements

• Added Ukrainian (uk) as a language option. We now support 13 languages!

• Reduced redundant link tags in review request emails to improve Primary inbox placement.

• Added a Font Emphasis option, currently used in the Headline widget.

• Added ability to manually add an external URL on reviews.

Email sending enhancements

You can now send emails from either your root domain or the full domain added in Settings for your project or agency when not using SMTP. Since we require a subdomain—like “reviews” or “agency”—there’s been mixed feedback on whether to use the subdomain in the email address or stick with the root domain. Now, you can select your preference in the Email settings for either a project or an agency. Scroll down to Sender Email Address, and if you have a connected domain, you’ll see an option to toggle between domains. We are defaulting to the root domain.

We updated our List-Unsubscribe header to use an email address AND a URL for one-click unsubscribe. The new unsubscribe email address will work for all projects using our sending domain or one connected via the standard setup.

Editable custom field answers

All custom field answers on a review are now editable, and you can add additional answers when editing. This is available only for reviews linked to a review page. When editing such a review, you can add, update, or remove answers for any custom fields applied to that page.

New dynamic widgets

We added 2 new “dynamic” widgets. The Carousel and Corner widgets both require you to manually add reviews to showcase. You can now choose the Dynamic Carousel and Dynamic Corner options. These widgets will showcase your most recent X reviews based on your filters without having to manually update the reviews displayed in your widgets.

Dark mode agency assets

Agencies can now upload a logo and icon specifically for users who enable dark mode on their dashboard. To add them, go to Appearance in the Agency settings.

Delay setting for AI replies

If AI replies are enabled in your AI Assistant settings, you now have the option to select a delay to not make it so obvious the reply is automated. Choose between the following options:

• Minimal Delay (default)

• Wait at least 3 hours

• Wait at least 6 hours

• Wait at least 12 hours

• Wait at least 24 hours

Additional platform improvements

• When reviews are filtered, the stats will also reflect the filters for date range and tags.

• Added a project strategy setting to expire the review page links sent to customers.

• Redesigned review edit modal and page to call attention to replying (for Google).

• Added a showcase setting to NOT use filters applied to the reviews shown in the aggregate star rating, revealing the unfiltered star rating.

• Added new API endpoints for creating and updating locations on projects.

• Increased upload limit for all image assets to 5mb.

• Added Serbian language (sr). We now support 12 languages!

Send SMS with ClickSend or SimpleTexting

We added 2 new options to send SMS from More Good Reviews, in addition to the Twilio integration option. You can now select ClickSend or SImpleTexting from the SMS category in the Integrations section. These 2 services offer a quicker and easier way to get started with SMS, and they are both offered by Sinch (owners of Mailgun), the same company we use and trust to send your emails.

For more information on how to get started with these services, check out our docs:

• https://docs.moregoodreviews.com/sms/sms-with-clicksend

• https://docs.moregoodreviews.com/sms/sms-with-simpletexting

Custom rating icons

You can now customize the rating icons with any image you like by going to Settings > Ratings and scrolling down to the Custom Icons section, where you can upload a unique image for each of the 5 ratings. This lets you tailor your review pages and email templates to match your branding—use a face icon or any design you prefer.

Cancel and reschedule messages

We’ve updated how messages appear on customer profiles. All messages — including canceled ones — are now visible. A message is typically canceled when a customer clicks a link in an email or leaves a review. Canceled or scheduled messages can be rescheduled for a later date, while any other message can be deleted. Check out the Actions button on each message for available options.

New 9th widget option

Added support for a 9th widget option — a “Corner” widget — that displays a rotation of reviews in the bottom left corner of your website. Once selected, add a few reviews to the widget in the widget builder by selecting Reviews in the sidebar to see it in action.

Custom fonts on review pages and showcases

You can choose either a system or Google font for your review pages and your showcase. The font selector is located in each section’s Appearance settings. For review pages, edit a review page and click Appearance in the sidebar. For showcases, go to Settings > Showcase and scroll down to Appearance.

Webhook events for messages

When editing your webhooks, you can now choose which events to subscribe to by selecting or deselecting them. We’ve also added new message-related events, bringing the total to six.

• Reviews - created, updated, deleted

• Messages - created, updated, deleted

Generate QR codes with tags

You can now add tags to QR codes for your review pages. In each review page’s QR Code section, you’ll find a tag selector. Choose one or more tags, then download the QR code. When customers scan it, their reviews will automatically include those tags. This is especially useful if you would like to attribute reviews to your employees.

Other enhancements

• Added and variables to email and sms templates.

• You can now explicitly set a language for a widget by clicking on Actions > Settings in the widget builder for the widget. This will not change the language of the actual reviews.

• GMB integration is now displayed when editing a location, to let you know that location has an attached integration and reviews are being synced with it.

• You can now send review notifications to multiple email addresses. To set this up, edit a review page, click Settings in the sidebar, scroll to the Notifications section, and enter one or more email addresses.

• Agencies can now set limits on the number of widgets and project members for each project, and also control access to the API and webhooks.

• If an email validation check comes back as “unknown”, we now show a grey question mark next to the email address, but the email will still be sent as if it were valid.

Introducing Review Highlights

You can now highlight key phrases in customer reviews. Highlights will be visible on widgets and showcase pages to draw attention to the most important parts. To highlight text, simply click into a review from the Reviews page to edit it, select part of the written review, and click on the background color icon. There are several colors to choose from.

Marquee Widget

Added a new marquee widget that continuously animates a strip of reviews from right to left. You can edit how many slides you want to be visible at any time, as well as the duration of the animation.

Note: This widget uses a fixed height based on the tallest review. The same layout update now also applies to the Carousel widget.

Inherit Font Option for Widgets

You can now select the “inherit” option for the font family to use for your widgets, allowing the widget to inherit the font that is being using on the website it is embedded on.

“Powered by” Badge for Agencies

For agencies using our white labeled software, you can now display a “Powered by” badge on your clients’ emails to customers, review pages, showcase pages, and widgets. This new feature is turned off by default, but can be enabled on each project by clicking on Actions > Manage Overrides (formerly Manage Limits), and scrolling to the bottom of the modal.

You can edit the label of the badge, as well as the URL it links out to by visiting your agency settings page.

AI Reply Improvements

AI replies are now more varied, reducing repetition and ensuring responses don’t repeat the same phrasing multiple times in a row.

You can also now choose to only reply to positive reviews when enabling the Automate Replies feature in the AI Assistant settings.

Time Picker for Manual Requests

You can now choose the exact date and time to send review requests—whether from a customer profile, when adding a new customer, or when sending bulk requests from the Customers page.

Auto-Hide Negative Reviews

You can now set the default review visibility to “show only positive reviews” in project settings. While widgets and showcase pages already hide negative reviews by default, this setting adds extra assurance that negative reviews will never be shown publicly.

Customer Linking for Google Reviews

We are now linking customers to a Google review if a customer record exists for the reviewer’s name. This allows the Google review to show up on a customer profile if their review was requested via the platform.

Form Revealer on Review Pages

If you are presenting 3rd party links on your review pages, the feedback form used to appear above or below the links when the rating was positive. Now, the customer would need to click a button to provide direct feedback, as opposed to clicking on a 3rd party link.

Automatically Reply to Google Reviews

You can now set the More Good Reviews AI Assistant to automatically reply to your Google reviews. This saves time and can boost your search presence by ensuring every customer gets a timely, professional response, increasing engagement, signaling activity to Google, and enhancing your business’s reliability and credibility.

By adding your business support email and/or phone number, the assistant will ask customers to reach you to your support channels if they have a business-related inquiry or the rating is below 4.

We also added a way to test both replies and review suggestions right from the platform so you can see exactly how your assistant will respond. Just click on the Preview buttons.

Once replies have been generated and sent, all members of a project will be notified via email unless they uncheck the notification option for Sent Replies in member settings.

Agencies can update the subject and body of the Reply Sent template in the Email section under Agency settings.

Discord Integration

You can now receive notifications for new reviews in Discord, alongside Slack and email. The integration sends an alert whenever a review from a customer listed on the Customers page is submitted to the platform.

Company Names

You can now add a company name to your customers. This can be set manually, in a CSV import, or via the REST API. A company name field can be added to your forms by enabling it on the review page field settings. It can also show up on widgets and the showcase page.

Platform Improvements

AI Overview with Trends - The AI Summary section has been revamped to include both an overall summary and a breakdown of key positive and negative trends in your reviews.

Date Filter - You can now filter customers and reviews by a date range. Click on the calendar icon on the top left of the page to enter a range.

Sort by Reply Date - You can sort your reviews by the date replied. This is useful if you have auto-replies enabled and you’d like to see your recent replies.

Viewer Role (Read-Only) - Members can now have a read-only viewer role if you do not want them to edit any of the project settings.

Faster GMB Sync - The platform now updates Google reviews more often, pulling them four times per day instead of just once.

Left and Centered Layouts - You can now left and center align both email templates and review page layouts. We find the left-aligned layouts are easier to read.

Improved Location Picker - If you are managing multiple locations, and you have location picker enabled on your review pages, the customer will be prompted to select a location BEFORE the form loads.

Maximum Reviews Widget Setting - You can now limit the number of reviews that will appear on the Wall widget altogether, in addition to setting a Reviews per Page value.

Stars-Focused Platform – We redesigned the platform to use stars instead of faces. If you are using faces, they will still appear to customers in emails, review pages, and signatures. Since the reviews themselves display stars, we felt this was a more fitting choice.

Introducing the New Analytics Page

The new Analytics page gives you a comprehensive overview of your project’s activity. At a glance, you can:

• Track your overall ratings and how they trend over time.

• See how many customers are being added and requested over time.

• Monitor the volume of messages sent from the platform.

This bird’s-eye view helps you understand performance trends, identify opportunities, and stay on top of your outreach and reputation efforts.

Automatic Email Validation

We now automatically validate customer emails for you. Each project includes a monthly quota of email validations. We skip validation for trusted domains like gmail.com and yahoo.com. If an email fails validation, the message will be marked as failed and won’t be sent—helping protect your sender reputation.

If a customer email is validated, you’ll see a green icon for a pass and a red icon for a failure next to the email address.

Manual Email Validation

You can manually validate individual email addresses by clicking into a customer profile and selecting Validate Customer Email from the actions menu. Manual validations count toward a separate monthly quota from automatic validations.

Other Enhancements

• If you select a location from the location picker on a review page, it will now replace the form used for the review page with the one that location uses. Useful if you are using 3rd party links and redirects for each location.

• You can now set widgets to a published or unpublished state directly in the builder.

• We now offer language support for both pt-BR and pt-PT.